Head Coach and GM – Jeff Zehr – a native of Tavistock, ON, and currently residing in Stratford, ON, is the founder of 54 Hockey Inc (54). Jeff’s competitive drive and extensive experience as both a player and a coach in many leagues in Canada and the United States prompted him to start 54 with the goal of helping young players reach higher levels of hockey.
After being drafted by the Windsor Spitfires in the 1st round of the 1995 OHL draft, Jeff went on to spend parts of 3 seasons playing for the Spitfires. During his time in Windsor, Jeff was selected in the 2nd round, 31st overall by the NHL’s New York Islanders in 1997. Zehr was traded to the Erie Otters where he played in parts of two seasons before wrapping up his junior career with the Sarnia Sting playing under Mark Hunter.
The next season, Jeff joined the AHL’s Providence Bruins before making his NHL debut with the Boston Bruins that same year.
Jeff went on to play in the ECHL for many years and in many locations including: Greenville, Cincinnati, Greensboro, Columbus, and Peoria. He then joined the Port Huron Icehawks of the IHL and finally the Flint Generals where in his last year of playing, he filled the role of a player/coach. He served as the PHPA (Professional Hockey Players Association) Team Player Representative from 2002-2004 and played an essential role in Collective Bargain Agreement for Semi-Pro Hockey. He has been an active member of the NHL Alumni since 1999.
Currently, Jeff serves as the head coach of the Junior A London Lakers (where he was named to the GMHL All Star Coaching Staff in 2016-2017) and runs professional free agent camps, teaches private lessons, and skills camps for hockey players in Ontario and across the globe. Jeff provided private and group lessons with Powertech founder Andy Paquette for number of years and his list of pupils that went on to be 1st round OHL and NHL Draft picks include: Aaron Ekblad (FLA), Jared McCann(FLA), Matt Puempel (NYR), Zack Kassian (EDM)
Assistant GM – Robby Myers – As a Talent Acquisition Specialist, Robby has built technical teams for IBM, BlackBerry, KPMG and many more leading edge companies during his 25 year recruiting career. He has always had a passion for hockey and a passion for finding talent and in 2014 he enrolled in the Sports Management Worldwide (SMWW) Hockey GM & Scouting program and quickly came to realize that a lot of the skills he developed in recruiting technical talent are transferrable to scouting and building hockey clubs. In 2015 Robby was a member of SMWW’s first Hockey Analytics program.
Robby was accepted into the ISS Hockey Scouting Internship program for the 2014-2015 season and returned for the 2015-2016 season where his focus was on preparing reports on Bantam/Midget players in Southwestern Ontario. He joined the London Lakers as a Scout for the 2016-17 season and has since taken on additional player recruitment and hockey operation responsibilities including, marketing and game day operations.
Goalie Coach – Doug Rome – For over twenty years, Doug Rome has successfully worked with various hockey associations, analyzing and providing specialized and comprehensive training to goaltenders at all levels and all age groups. Throughout these twenty years, Doug has become a highly respected and much sought after goalie coach. In 2013 he launched Goalies by Doug to best meet the demand for his progressive coaching style.
US Scout – Chris Howard – a level 4 USA Hockey Coach, he was a 2 sport athlete growing up. He attended Rochester Institute of Technology and played Varsity soccer at RIT; a team that made the NCAA tournament each year.
Chris starting coaching hockey in 1998 at the Bantam Travel level in Richmond Virginia. After moving to Michigan in 2000, he continued his coaching career. He has coached for Livingston, Chelsea and Kensington Valley Hockey Associations. He has coached all levels, from Mite to Midget and House thru AAA. He has also been an assistant coach for the Howell High School fall program.
Chris has worked with the Port Huron Ice Hawks of the IHL and also the Detroit Red Wings Alumni Association. He plays locally on a frequent basis and has played with University of Michigan Alumni RIT Alumni, as well as the Detroit Red Wings Alumni. He continues to drive to help players in the community to achieve their goals.
US Scout – Dominic J. Guardino – As a certified USA Hockey Coach, Dominic has spent the last 5 years working to develop youth hockey players in Florida beginning with mite aged players, laying the foundation for his players to advance and succeed at each level of hockey. Currently serving as the General Manager of the Florida Ice Pirates Hockey Club, Dominic focuses on developing the best tournament teams possible to travel throughout North America.
As a four-sport athlete himself, Dominic brings forth an open and easy communication style of coaching to the forefront. As a former United States Marine, he instills the discipline that his players need to be successful on and off the ice. Dominic attended the University of Southern California where he was a member of the Sigma Alpha Mu Fraternity and serves on various youth hockey, civil, veteran and charitable organizations.